"Video games," "gamer," "gamertag," "Games for Windows," "GameStop," "Game Spot," "G4." Anyone taking a casual survey of the "gaming" industry would say that its primary focus was making games. You couldn't blame this casual surveyor, then, for being the blind man who judged the elephants of the gaming world according to how favorably they compared to non-electronic games.
That is, until your favorite "games" started coming up short.